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When To Hire A Digital Marketing Specialist

Digital Marketing Specialist

If you’ve been managing your company’s online marketing in-house, you may find it increasingly challenging to keep up with the latest digital marketing advancements, with ChatGPT breaking the news headlines almost daily in 2023 and generative AI a hot topic just as an example. The global digital marketing industry is expected to reach USD$786.2 billion by 2026, with a compound growth rate (CAGR) of 13.9% during the analysis period. This data shows how digital marketing is where to focus for businesses to grow and succeed in today’s competitive landscape.

If you’re unsure whether it’s time to hire a digital marketing,agency to assist with your marketing efforts, here are some key considerations:

  1. Your in-house team is overwhelmed

Running a business can be challenging, and it’s common for team members to be fully occupied with their responsibilities. If your in-house team is struggling to manage their workload and consistently falling behind on deadlines, it may be time to seek professional help. A digital marketing agency can supplement your in-house staff and manage your entire marketing campaign from start to finish, allowing your team to focus on other critical aspects of the business.

  1. Your marketing efforts aren’t yielding results

If your marketing campaigns aren’t producing the desired outcomes, it’s crucial to identify the underlying issues and adjust your strategy accordingly. However, if you’re still not seeing results after making changes, it might be time to hire a digital marketing agency. They have the tools and expertise to pinpoint the area of focus, create clear goals and develop personalized campaigns that address your specific needs, while increasing your online visibility and conversions.

When To Hire A Digital Marketing Specialist

Wrong niches, unrealistic expectations, lack of knowledge, and misguided plans are a few reasons online marketing campaigns fail. If you’re constantly under pressure with diminishing returns or unsatisfied with the overall performance on key KPI’s such as:

  • Click through rates
  • Leads / Sales / Conversions
  • Bounce Rates – Visitors deflecting too quickly from your site
  • Social Media engagement
  • Declining CTR on email
  • Store conversion and AOV rates

It’s time to see extend and consider what an Agency can do for you.

Hire A Digital Marketing Specialist

  1. You’re launching a new product or service

Launching a new product or service can be both exciting and challenging. With a competitive market and the constant need for innovation, businesses must ensure their product launch strategy is well-planned and executed. Hiring a digital marketing agency can provide significant benefits in this regard, as they have the expertise and resources to help create a comprehensive and effective launch plan. Here are some key aspects to consider when working with an agency for your product launch:

I. Strategic planning: An agency will help you develop a robust and well-planned strategy for your product or service launch. This includes researching your target market, analyzing your competitors, and setting clear objectives and goals for the launch.

  • Develop a launch timeline and milestones
  • Identify the ideal customer profile
  • Determine your unique selling proposition (USP) and key messaging

II. Leveraging owned data: Agencies can help you utilize your existing customer data to identify trends and insights tha inform your launch strategy. This may involve segmenting your audience, identifying opportunities for upselling or cross-selling, and creating personalized marketing campaigns.

  • Use customer insights to inform messaging and targeting
  • Plan a stepped release for different customer segments
  • Optimize customer engagement through personalized content

III. Omni-channel approach: A digital marketing agency will help you create a cohesive omni-channel strategy for your launch, ensuring your messaging is consistent across all channels, including paid media, owned media, and earned media.

  • Coordinate messaging and creative assets across all channels
  • Develop a paid media plan that maximizes reach and ROI
  • Ensure a seamless customer experience across touchpoints

IV. Funnel testing and optimization: Agencies can design and implement funnel testing to ensure your marketing efforts lead to conversions. This involves creating different versions of landing pages, emails, and ads, and monitoring their performance to optimize your marketing funnel.

  • A/B test landing pages, ads, and other marketing assets
  • Analyze performance data to identify areas for improvement
  • Continuously optimize for conversion rates and ROI

V. Social media marketing: An agency can help you develop and execute a social media marketing plan that aligns with your overall launch strategy, creating engaging content and ads that resonate with your target audience.

  • Craft compelling content that showcases your product or service
  • Develop a posting schedule that aligns with your launch timeline
  • Monitor and engage with your audience to foster brand loyalty and advocacy

By partnering with a digital marketing agency, you can ensure your product or service launch is well-executed and has the best chance for success.

You’re planning to expand your business.

As your business grows, your marketing needs will evolve. What worked in the past may not be as effective now, and you may need to explore new marketing channels to reach a broader audience. Omni-channel marketing, an integrated strategy that uses multiple channels to engage customers, can be particularly useful. However, managing such a campaign can be complex and time-consuming. A digital marketing agency can help you plan and execute a cohesive omni-channel marketing strategy, ensuring a seamless experience for your target audience.

A digital marketing professional can help you plan and execute a smooth, cohesive omni-channel marketing campaign. Here’s what you can expect from them:

  • Identify the best marketing channels
  • Analyze your target market
  • Know your business’s strengths and weaknesses
  • Provide detailed insights and recommendations

Partnering with the best digital marketing partner can mean the difference between success and failure.

In conclusion, hiring a digital marketing agency can provide numerous benefits, including taking your business to new heights and achieving your desired return on investment (ROI).

If you’re looking for a reliable and experienced digital marketing agency, look no further than Beyond Points!! Our holistic, data-driven digital marketing solutions will give your business the boost it needs. Contact us today to discuss your marketing goals!