Were you following the world’s biggest ever LIVE launch recently? Three of the biggest names in Marketing, Tony Robbins, Dean Graziosi and Russel Brunson came together to release their new training programme the KBB Blueprint. But what’s really impressive is how they marketed their launch.
If you were following the launch, you’ll know that they took a truly omni-channel approach. Sure, they captured attention on all major social channels, including influencers and affiliates, but what made the difference is what happened once a lead was in their funnel. Over a 7 day period they kept their audience at the edge of their seats in anticipation with a combination of email, Messenger and mobile wallet.
The result prompted Manychat Messenger Bot CEO Mikael Yang to proclaim it the ‘biggest Messenger launch in history’, reportedly netting the trio a cool $3m in just under an hour, all from Messenger subscribers!
What can mere mortals learn from this?
Firstly, the days of engaging on a single medium are long gone. If all you’re doing right now is building an email list, you’re probably missing a trick. Or in this case, 3 million tricks. The massive success of this record breaking event had everything to do with the cohesive and integrated customer experience.
It exemplified a completely seamless multi-channel traffic strategy and a perfect omni-channel experience. Whether you were attracted to them via an ad, a social post, a referral or an email, your experience of their resulting funnel was brand consistent at every touchpoint, and updates were easy to find because they existed in more than 1 channel.
“..the days of engaging on a single medium are long gone… The massive success of this record breaking event had everything to do with the cohesive and integrated customer experience.”
Secondly, what they did right was the depth of integration across the channels. No matter which way you were attracted to the top of funnel landing page, every person was comfortably transcended via Messenger to collect their personal eWallet ticket, and reminded on email.
That means that at the very least, you would have received updates and reminders on 3 separate mediums, and up to 5 if you’d entered a phone number on their sign up page as well.
That’s not all. That data is then collated so the customer journey is mapped for each platform and device to deliver an integrated user experience that meets the campaign objectives.
What Tony Robbins, Dean Graziosi and Russel Brunson achieved is the power of getting multiple touchpoints activated as the key to engaging an audience, to the point that the sale is ultimately ‘easy’ by the time the offer is presented. The omni channel experience did the work to build authority and trust.
To see how some major brands are using omni-channel, take a look at 12 brilliant examples from Hubspot.
The BIG news though is this. The technology used to achieve this outstanding online event is the exact same stack we use at Beyond Points to build phenomenal engagement and loyalty for our customers with our Amplifier solution.
The only difference is, they used the technology to promote a single event. OK, collectively they’re three of the biggest & most influential names of the era (hence a 3million result in 1 hour), but what could the same solution do for your business over months or years to generate loyalty and be remembered as a brand?
Talk to the experts at Beyond Points & see how to leverage the exact same technology to build your business.
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