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Whether you’re just kicking off your brand or you’re an established retailer looking to leverage your sales online, the most obvious place to get started is setting up your online store.

With the accessibility of systems like WIX and Shopify, it might seem like a simple thing to do, and it is, to a point. But if you’re intention is to make money selling online, you’re actually walking through a minefield of considerations.

Which platform is best? How fast will the site load on mobile? What designs are appealing? What are the best apps? How do you increase your order value? How do you make it easy to navigate?