At Beyond, we understand that the ecommerce landscape is constantly evolving, and we’re committed to staying ahead of the curve. Unlike other agencies that focus solely on Ads, we realise that paid promotion is only one facet of ecommerce growth. Having started and scaled several ecommerce brands ourselves, we’re perfectly placed to guide your overall ecommerce strategy for your brand’s growth and success, ensure your marketing supports a coherent business model, and everything is aligned for profitable growth.
We work tirelessly to stay up-to-date with the latest trends, technologies, and strategies to deliver results that exceed your expectations.
Digital Marketing is almost the simplest thing in the world to get wrong.
In 2023, businesses face a range of challenges that impact their digital marketing efforts. These may include changes in privacy regulations, a shift to a cookie-less world, the rise of AI and rising costs. At Beyond Points, we’re equipped to help you overcome these challenges and make your marketing strategy successful.
We begin by conducting a comprehensive audit of your digital assets including your website, general traffic sources, email marketing campaigns, and social media channels such as Facebook, Instagram, and TikTok. We inspect your conversion assets, both the paid and organic strategy, and your customer journeys. This is not a witch hunt. We’re looking for key areas of strength to leverage for your best revenue-returning opportunity as well as areas where your marketing may be bleeding money. Our track record shows this is a vital step in our process to know exactly where the gap is for to elevate your brand.
Once we have evaluated your current position and identified areas for improvement, we develop a data-driven 30-60-90 strategy that leverages your strengths and addresses potential obstacles. Our approach is agile and adaptable, allowing us to stay ahead of the curve and pivot quickly when needed.
The focus of the elevation step is to attract, convert & retain a growing database of customers for your brand. For most businesses, that means elevating your results across social media, mostly this means maximising the Meta Platform TM, and it’s family of Apps, (FacebookTM etc), Google, TikTok and Email.
There are 7 pillars to an effective Elevation:
At Beyond Points, our focus is on increasing customer acquisition, purchase frequency, and average order value, because we know that ‘cash is king.’ We understand that founders and business owners can easily become overwhelmed, and that’s why we’re here to help. By working with us, you can grow your business faster than you can on your own, without feeling stretched too thin. We’re passionate about businesses that qualify to work with us and treat them as we would our own. Elevation is where the rubber meets the road, where we help our clients achieve real progress and measurable growth.
We understand that Facebook, Google, and email are essential channels for maximizing conversions, but they are not the only ones that a brand should be on. That’s why we offer Expansion services to take you beyond these primary channels when the results they deliver are limited or when new platforms and technologies emerge. We believe in being ready to go where our customers are, whether it’s on TikTok, YouTube, Pinterest, Whatsapp, Spotify, SMS marketing, or other channels that are right for your product, service, demographic, or brand.
We also recognise that not all businesses are limited to a single geographic region. With our Elevation services, we work with you to create a strong foundation that can be leveraged to push beyond your current market and look to international distribution.
We take an omnichannel approach to help you show up wherever your customers choose to spend time, whether it’s on existing channels or emerging platforms.
With significant traction and substantial audience, it may be time for you to look at totally dominate your competition in every channel by securing wholesale distribution to major retail stores (they still account for over 70% of all consumer product sales after all!) as well as vertical online sales channels such as eBay, Amazon, Walmart, Etsy etc. These other channels are best left until now for several reasons we can discuss with you, including channel profitability & customer acquisition restrictions.
With our deep expertise, highly skilled team and network of trusted partners, we’re perfectly placed to help you every step of the way.
Tap the button below for a quick message on how to connect with us. Get custom insights on accelerating your brand in 2023 and beyond~Times are a changing and growth now may not look the same as it did last year. See what’s right for you, right now. Action for insights…Chat soon!
Digital Marketing is almost the simplest thing in the world to get wrong.
For that reason, all our engagements begin with a complete audit of your existing assets: from the set-up of your Facebook brand page, to the traffic sources and conversion factors on your eCommerce store, competitor analysis, positioning and niche / avatar, we go into extreme detail to ensure the foundation of digital strategies are in place.
We inspect your conversion assets, including social proof generation, organic audience engagement strategy and your customer journeys. This is not a witch hunt. We’re looking for key areas of strength to leverage as well as areas where your marketing may be bleeding money.
From there, we develop a 30-60-90 strategy to tune up your existing assets as well as detailed insights into addressing your audience and detailed strategy for how to ignite your marketing.
Depending on the outcome, Ignition is then focused on ensuring all the foundations are set up correctly. Whether that be patching a few holes or complete eCommerce site build, our preference is always to ensure the fundamental elements are in place before we start paid promotions.
The focus of the elevation step is to attract, convert & retain a growing database of customers for your brand. For most businesses, that means elevating your activity on FacebookTM and Google.
There are 7 pillars to an effective Elevation:
This is where the ‘hard yards’ are done to grow your brand, and the engine room of everything that comes after.
Facebook & Google are not the only channels, and your growth should not be limited to the reach they can bring you. It’s important to note that Expansion doesn’t kick in only when you’ve ‘maxed out’ your spend on the primary channels. Today’s landscape is best leveraged as a omni-channel system rather than a series of independent channels. At the right time, there could be great growth boost, and fresh audiences to engage by expanding to channels such as Youtube, Pinterest, Whatsapp, Spotify, SMS marketing and many others.
Additionally, it is rarely the case that your products are only relevant to a single geographic region. With the foundations humming along nicely from Elevation, we work with you to push beyond geography and look to international distribution.
With significant traction and substantial audience, it may be time for you to look at totally dominate your competition in every channel by securing wholesale distribution to major retail stores (they still account for over 70% of all consumer product sales after all!) as well as vertical online sales channels such as eBay, Amazon, Walmart, Etsy etc. These other channels are best left until now for several reasons we can discuss with you, including channel profitability & customer acquisition restrictions.
With our deep expertise, highly skilled team and network of trusted partners, we’re perfectly placed to help you every step of the way.
Tap the button below to chat with our partners about how we can help you leverage your brand for growth.
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