Unlike other agencies that focus on Ads, we realise that paid promotion is only one facet of eCommerce growth. Having started and scaled several eComm brands ourselves, we are perfectly placed to guide your overall eComm strategy, ensure your marketing supports a coherent business model and everything is aligned for growth.
Digital Marketing is almost the simplest thing in the world to get wrong.
For that reason, all our engagements begin with a complete audit of your existing assets: from the set-up of your Facebook brand page, to the traffic sources and conversion factors on your eCommerce store, competitor analysis, positioning and niche / avatar, we go into extreme detail to ensure the foundation of digital strategies are in place.
We inspect your conversion assets, including social proof generation, organic audience engagement strategy and your customer journeys. This is not a witch hunt. We’re looking for key areas of strength to leverage as well as areas where your marketing may be bleeding money.
From there, we develop a 30-60-90 strategy to tune up your existing assets as well as detailed insights into addressing your audience and detailed strategy for how to ignite your marketing.
Depending on the outcome, Ignition is then focused on ensuring all the foundations are set up correctly. Whether that be patching a few holes or complete eCommerce site build, our preference is always to ensure the fundamental elements are in place before we start paid promotions.
The focus of the elevation step is to attract, convert & retain a growing database of customers for your brand. For most businesses, that means elevating your activity on FacebookTM and Google.
There are 7 pillars to an effective Elevation:
This is where the ‘hard yards’ are done to grow your brand, and the engine room of everything that comes after.
Facebook & Google are not the only channels, and your growth should not be limited to the reach they can bring you. It’s important to note that Expansion doesn’t kick in only when you’ve ‘maxed out’ your spend on the primary channels. Today’s landscape is best leveraged as a omni-channel system rather than a series of independent channels. At the right time, there could be great growth boost, and fresh audiences to engage by expanding to channels such as Youtube, Pinterest, Whatsapp, Spotify, SMS marketing and many others.
Additionally, it is rarely the case that your products are only relevant to a single geographic region. With the foundations humming along nicely from Elevation, we work with you to push beyond geography and look to international distribution.
With significant traction and substantial audience, it may be time for you to look at totally dominate your competition in every channel by securing wholesale distribution to major retail stores (they still account for over 70% of all consumer product sales after all!) as well as vertical online sales channels such as eBay, Amazon, Walmart, Etsy etc. These other channels are best left until now for several reasons we can discuss with you, including channel profitability & customer acquisition restrictions.
With our deep expertise, highly skilled team and network of trusted partners, we’re perfectly placed to help you every step of the way.
Tap the button below to chat with our partners about how we can help you leverage your brand for growth.
Digital Marketing is almost the simplest thing in the world to get wrong.
For that reason, all our engagements begin with a complete audit of your existing assets: from the set-up of your Facebook brand page, to the traffic sources and conversion factors on your eCommerce store, competitor analysis, positioning and niche / avatar, we go into extreme detail to ensure the foundation of digital strategies are in place.
We inspect your conversion assets, including social proof generation, organic audience engagement strategy and your customer journeys. This is not a witch hunt. We’re looking for key areas of strength to leverage as well as areas where your marketing may be bleeding money.
From there, we develop a 30-60-90 strategy to tune up your existing assets as well as detailed insights into addressing your audience and detailed strategy for how to ignite your marketing.
Depending on the outcome, Ignition is then focused on ensuring all the foundations are set up correctly. Whether that be patching a few holes or complete eCommerce site build, our preference is always to ensure the fundamental elements are in place before we start paid promotions.
The focus of the elevation step is to attract, convert & retain a growing database of customers for your brand. For most businesses, that means elevating your activity on FacebookTM and Google.
There are 7 pillars to an effective Elevation:
This is where the ‘hard yards’ are done to grow your brand, and the engine room of everything that comes after.
Facebook & Google are not the only channels, and your growth should not be limited to the reach they can bring you. It’s important to note that Expansion doesn’t kick in only when you’ve ‘maxed out’ your spend on the primary channels. Today’s landscape is best leveraged as a omni-channel system rather than a series of independent channels. At the right time, there could be great growth boost, and fresh audiences to engage by expanding to channels such as Youtube, Pinterest, Whatsapp, Spotify, SMS marketing and many others.
Additionally, it is rarely the case that your products are only relevant to a single geographic region. With the foundations humming along nicely from Elevation, we work with you to push beyond geography and look to international distribution.
With significant traction and substantial audience, it may be time for you to look at totally dominate your competition in every channel by securing wholesale distribution to major retail stores (they still account for over 70% of all consumer product sales after all!) as well as vertical online sales channels such as eBay, Amazon, Walmart, Etsy etc. These other channels are best left until now for several reasons we can discuss with you, including channel profitability & customer acquisition restrictions.
With our deep expertise, highly skilled team and network of trusted partners, we’re perfectly placed to help you every step of the way.
Tap the button below to chat with our partners about how we can help you leverage your brand for growth.
Copyright Beyond Points 2020.
All right Reserved.