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You’re probably familiar with the use of website chatbots to answer pre-sales questions and improve conversions. What might surprise you is that the strategic use of Messenger Marketing throughout the customer journey can help elevate your eComm brand. The goal with automated Facebook Messenger marketing is to build meaningful relationships with customers – and the best way to do this at scale is through the use of bots. It’s essentially a decision tree. The person your bot talks to writes a message and the bot provides a response based on the content of that message and its own programming. Just…

The growth of chat marketing has led to a number of providers getting into the game. But even after three years, we still recommend ManyChat to our clients. Here are the reasons why. Everyone has a favourite. If we’re talking ice cream, you probably already have a flavour in mind. Most people have a favourite clothing brand, movie genre, and type of music. When it comes to chat marketing, we have a definite favourite: ManyChat. We started using ManyChat three years ago. And since then, we’ve seen a bunch of competitors rise to prominence in the chat marketing sector. Yet…

You’ve heard that Messenger Marketing can benefit your ecommerce business. But you have to avoid the key mistakes many make to use them to their full potential. Marketing using bots has become an essential part of the modern ecommerce sector. With a Facebook Messenger bot, you can stay in touch with existing clients. Plus when combined with targeted ad campaigns, you can attract potential clients with offers and content.  Not only that, consumers love them! We’ve seen open rates of upwards of 84% – as high as the “glory days” of email marketing.  But it’s different from email.  And as…

Amazon can be a gold mine for sellers. But it comes with challenges, too. Find out how savvy marketers use Messenger marketing to grow business both on and off the channel. There’s no denying that Amazon is one of the best platforms to find retail traffic. By the end of 2018, Amazon ranked #1 with 20.6 million users per month. There are many benefits of using Amazon for your online business. However, there are also some pretty significant risks if you build your brand only using the Amazon platform. It’s certainly tempting to use Amazon to build your brand –…

Facebook is constantly evolving their platform, and regularly makes changes to uphold and improve user experience. While this is clearly good for the long term sustainability of both the Ad Platform and the Messenger platform, many changes have an impact on business’ ability to reach & engage their customers. In this article, we discuss the recent changes and propose some actions you may need to take as a result. The 24+1 Rule When a customer messages your page, it opens a window of time during which you’re allowed to send messages back. In essence, you can send whatever type of…

Were you following the world’s biggest ever LIVE launch recently? Three of the biggest names in Marketing, Tony Robbins, Dean Graziosi and Russel Brunson came together to release their new training programme the KBB Blueprint. But what’s really impressive is how they marketed their launch. If you were following the launch, you’ll know that they took a truly omni-channel approach. Sure, they captured attention on all major social channels, including influencers and affiliates, but what made the difference is what happened once a lead was in their funnel. Over a 7 day period they kept their audience at the edge of their…