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The COVID-19 pandemic has adversely affected people and businesses across the world. In Australia alone, unemployment has increased from 5.2% to 7.5%, and rocking the foundation of entire business sectors. In particular, traditional brick-and-mortar businesses have been left to manage costs with zero revenue. Yet, despite the catastrophe, many businesses have found innovative ways to pivot, adjust their businesses models and not only survive but even thrive. Ecommerce, social media marketing, and search engine marketing have emerged as strong selling channels during the pandemic, keeping millions of businesses afloat. Remember, a volatile economy offers just as many opportunities as it takes…

Privacy is causing ripples brands online. Early this year, the state of California saw the new consumer privacy act go into effect. It is expected to have more repercussions for global businesses than the General Data Protection Regulation (GDPR) that was passed last spring. Formally known as the California Consumer Privacy Act (CCPA), this law takes a more expansive approach to personal information. It is also a lot stricter because failure to follow it not only results in hefty fines, but it also endangers your reputation and jeopardises consumer trust in your business. The CCPA is more than just a…

As of last year, approximately 81% of people in Australia shopped online. By 2021, this number is projected to reach 22 million people. The average conversion rate for ecommerce businesses ranges between 1% and 2%, with global figures standing at 2.58% for 2019 Q2. This means that building an ecommerce business and making it sustainable, won’t be an easy task. Aside from determining what products to sell and how to source them, enticing visitors to your site with paid advertising takes time and dedication. Marketers are investing in digital campaigns in an attempt to boost revenue, with the digital ad spend projected to reach approximately…

With today’s giant marketplaces like Amazon, eBay and AliExpress, it’s easy to find new product ideas to add to your brand. If you’re just getting started out, doing the basic research is all you need. However, if you already have an active brand, there’s a big gap between a promising high-selling product on Amazon and a knock-out success for your own business. The best way to validate your ideas is to chat with your existing customers. What better way to leverage your customer relationships? Why not get nearly 5000 past customers to tell you exactly what product they want to buy…

What separates the pros from everyone else when it comes to Facebook marketing? The ability to identify your target audience. Here’s how to do it. Too often advertisers make the mistake of being too general with their audience targeting. The problem is that this wastes your precious advertising dollars because the ads are shown to people who’ll never buy your product. Targeting can make all the difference to ads that deliver return on ad spend and ads that just burn your marketing budget. A little history on audience targeting first. The Cambridge Analytica Scandal with Facebook and it’s misuse of…

The holiday seasons are the prime time for ecommerce sales. An omnichannel strategy that uses email and chat marketing may be what you need to give your sales a boost. According to data shared by WordStream, 80% of holiday shoppers check the web before they make a purchase. Better yet, a third say that online ads and promotions lead directly to them making holiday purchases. The point is that the holidays represent one of the strongest sales periods for your ecommerce store. That leaves a simple question: Which strategy works best for getting your products in front of more shoppers?…

If you operate both a physical shop as well as a web store you have a huge strategic advantage over people selling in just one location.  In this article we show you how to maximize it. Consumer behaviour is in a constant state of change.  Demographics, purchasing needs and price points are just some of the factors that influence how consumers choose to research and make purchases.  Broadly, you’ll probably hear that millennials prefer to use physical stores as a ‘showrooms’ while preferring to make purchases online. Gen X’ers are the opposite, preferring to browse online but then buy in…

Chat marketing is gaining momentum as the new era of marketing, and there’s a reason why. Online brands using Messenger and website chatbots are able to have many simultaneous conversations, providing faster & better service to their customers. The latest tech is helping brand reduce support costs while at the same time increasing store conversion. After all, the reason for having an online site is to enable a transaction to take place between the brand and their ideal customer. Website chatbots are not new. In fact, you’ve probably interacted with live chat on a website without even realising its powered…

We’re fresh off the plane from 3 days of exhilarating content at Conversations2019 in Austin Texas. Manychat’s second annual Conference was full of actionable insights to help drive your business forward, and in this post we review the key take outs. Kicking off, it looks like 2020 is set to be a milestone year for Messenger Marketing. According to Mikael Yang, CEO at Manychat, monthly active chat app users will surpass the number of social media chat users for the first time. That’s more than just an interesting statistic. As marketers, we must always understand where our customers are likely…

Just a few months ago we reviewed a round of sweeping changes to the rules of engagement on the Facebook Messenger Channel (see the last post here). This week, Facebook have updated their policies even further. The short story is that Facebook are taking increasingly strong moves to ‘protect’ their users from being spammed (and finding ways to make more money while they do that). In this post we analyse what these latest changes mean, and how they might change your thinking regards marketing your eComm business. Let’s take a look at what’s changing… Here’s what a spokesperson for Facebook had…

Chat marketing can help you to transition a customer from enquiry to purchase in a single (automated) conversation. In this article we discuss some of the key reasons why the channel continues to gain momentum. Imagine for a moment the following real-world scenario of an online shopper with an urgent problem to solve. Brazilian belly dancer Lígia needed to find a dress for an upcoming performance. But she also had a problem. Not only did the dress need to look the part, but she also needed to have it by the very next day. She began her search on Facebook…

Beyond Points officially partners with NSW Government to Support NSW Small Business Month 2019. Delighted to get involved and support business success and growth, Beyond Points will run a series of 3 information sessions throughout October. Ideally suited for business owners and brands seeking effective profitable strategies to grow online and leverage their Digital Future. Beyond Points values NSW Government commitment to support small business through a range of programs, policies and initiatives.  Together, we can: These discussions will take place in Sydney, NSW home to 765,000 small businesses, where businesses will learn how to build and secure an ecosystem to support growth…