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Sue Prentice

How Google Performance Max Can Scale Your Business Fast

Google’s newest campaign type is a revolutionary step in fueling automated ads, Google Performance Max Ads, roll over display ads, search ads, display ads!  The question being asked is how will it deliver? Is the reliance on automation and intelligent algorithms the best decision, allowing Google to do the thinking and spending of your digital advertising budget?

In this blog post, we will discuss some of the crucial aspects that make Google Performance Max Ads a vital ingredient for your paid advertising campaigns.

What are Google Performance Max Ads?

Performance Max is a campaign type in Google Ads where you outline a roadmap with a specific goal, give some indication on the ideal target audience that Google will expand on and provide all the necessary assets what you are going to advertise. On the output end, Google auto-generates ads that serve the purpose with utmost efficiency across all the Google ecosystems. It means you can trigger impactful paid ad scenarios on SERPs, Maps, Display, YouTube, Gmail, etc. all via a single campaign.

5 Reasons Performance Max Can Help Scale Your Brand Fast

The prime focus of Performance Max is to make your advertising efforts on Google’s networks easier and more impactful, maximizing the intelligent intent and user data of Google’s algorithm to deliver ads to the right person, at the right time, sometime before they knew they even needed your product or service and thereby shortening the path of conversion. Yes, Google is smart! Performance Max does the heavy lifting when it comes to finding the customer, combining the perfect content by pulling the most resonating ad together from the assets and driving the user to the goal. The catch is you need to provide enough content for Google in assets. These assets should be generated for the intended avatar or audience. Like Tiktok ads, there needs to be a prolific volume of fresh media or content for the system to work with to the max.

If you’re an ecommerce brand, doing Google Shopping, Performance Max will changeover to listing groups (product groups) which are essentially the same groups used in the current shopping campaigns.

Once set up correctly Google Performance Max ads will help you locate and compete for your ideal customer when they are in the market to buy. Using Performance Max Google Ads, you can evaluate and test all these things from a single place, enabling you to craft better and more robust PPC strategies.

Centric Around Strategic KPIs

Strategic optimization, strategy building, and advanced PPC reporting are the core focus points of Performance Max Google Ads. Performance Max is like running a multi-campaign approach in a single campaign, with the assets in place, Google serves up responsive search and display ads, Gmail, discovery and more across its network. The interesting challenge is Google is in control, deciding on the destination URL to get to the goal, serving up ads through understanding the target customer journey and number of actions needed to get them to convert.

Audience signals have replaced keywords in the campaign – these are the intended audience to kick start the campaign before Google does a better job of finding likely similar audiences that convert. Knowing your avatar to inform and build a well-constructed ad campaign on every channel has always been critical, and Performance Max planning is no different. A sneaky maneuver we just love, is you can target a brand’s competitors by brand name signaling to Google where to find your ideal customers.

Evaluating campaign KPIs you will overtime home in on key performance indicators to help you scale profitably.

Provide Promising Outcomes When Used Correctly

Planning and strategy do count for an effective campaign. With the correct input values and information in place and crystal clear and predefined goals, Google Performance Max Ads can be your most impactful utility. With correct and relevant inputs, you’ll achieve a faster result and greater return on investment. In this regard, it is highly recommended to use first-party data. For instance, if you have a list of existing customers or clients, leverage this data instead of completely relying on the AI or ML algorithms to understand your buyer persona. Know the competition and leverage it. Supply Google what you can and then let Performance Max do the rest.

Address Omnichannel Needs Via a Single Campaign

Performance Max Campaign also capitalizes using the potential of AI and ML just like its sibling campaigns, but moreover, it allows you to run a single campaign to ensure productivity across all Google Ads platforms like:

  • YouTube
  • Gmail
  • Google Display Network
  • Google Maps
  • Search Ad Network, etc.

Performance Max enables retailers to skyrocket their eCommerce or omnichannel sales by unleashing the true potential of all Google ad platforms leveraging a single campaign. For instance, a B2C eCommerce brand can transform its video ads into a digital storefront to showcase its best or featured products and services on YouTube. It helps them hook their high-quality prospects who spend a significant part of their time watching relevant videos.

Industry-leading eCommerce platforms like Shopify, BigCommerce, & WooCommerce have already partnered to leverage Google Performance Max Ads. Performance Max surely sounds like the solution for brands needing to be omnipresent.

As Performance Max Google Ads are centric around performance, all you need to do is craft a single campaign objective (sales, leads, clients, customers, etc.). Once you do that, your campaign and performance across all channels will be automatically optimized under the supervision of advanced ML models simultaneously.

Improve Customer Acquisition Costs & Boost ROAS

As we have discussed above, the Performance Max Google Ads model enables us to implement an effective PPC campaign across all Google inventory services. It allows us to attract more prospects while reducing time, effort, and money by leveraging omnichannel engagement. More engagement directly translates into higher conversion rates.

According to early results and available statistics, Performance Max Google Ads can increase conversion rates by 10-15%, on average.

How Google Performance Max Is Different from Google Smart Shopping?

By offering you insights into Google-native data, Google performance max gives you a bigger perspective of how prospects interact with your products or services on a single platform.

While Google Shopping plays a vital role in boosting the performance of eCommerce businesses, it eventually becomes complex to ensure and optimize the outcomes it offers. As a result, it ultimately comes amidst limited success & less control in the longer run.

Google recognized such limitations and tried to upgrade most of its features related to Smart Shopping that solely depend on Google data and the key upgrade was to replace Google Site Search with Google Performance Max.

Another shortfall of Smart Shopping is the absence of comprehensive keyword reports. Performance Max restored this crucial aspect for its users. You can now leverage valuable insights related to your keywords categorized according to their search intent. Additionally, Google Performance Max also offers valuable insights into your customers’ demographics.

Leverage Advanced Functions & Utilities

Performance Max Google Ads also incorporate ad extensions. After identifying and evaluating your goals, the Performance Max model recommends different ad extensions such as price extensions, site links, callout extensions, and call extensions.

Why Choose Beyond Points for Your PPC Strategy?

Outsourcing an authentic PPC advertising agency helps you streamline most of your paid advertising efforts and focus on core business areas. At Beyond Points, we are passionate about helping entrepreneurs achieve success online.

Our team got its start in Google Ad campaigns years before the privacy crunch of 2021 when Google truly emerged as a powerful platform for digital marketing. Through our extensive experience working with clients at all stages of brand growth, from start-ups to established global brands, we have gained a deep understanding of how people use Google and other social media platforms.

Whether you have just launched a business or scaled a growing brand, our team at Beyond Points will help you navigate the ever-changing world of digital marketing and reach your desired audience with confidence and precision. Let us help you tell your story and grow your brand to its full potential!

Ready to perform to the max! Message to book in for a chat here.

Not Everyone’s Your Customer: How to Target Your Ad Campaigns to Achieve Stronger Returns

What separates the pros from everyone else when it comes to Facebook marketing? The ability to identify your target audience. Here’s how to do it.

Too often advertisers make the mistake of being too general with their audience targeting.

The problem is that this wastes your precious advertising dollars because the ads are shown to people who’ll never buy your product. Targeting can make all the difference to ads that deliver return on ad spend and ads that just burn your marketing budget.

A little history on audience targeting first. The Cambridge Analytica Scandal with Facebook and it’s misuse of personal data has resulted in scrutiny over data best practices. Prior to this, the power of dynamic audience targeting on Facebook was in the hands of advertisers who could be incredibly specific about who they were speaking out to in their ad beyond their own CRM databases. Advertisers could control targeting on a deep level reaching other peoples audiences without difficulty. Historically, the data was gathered from information users supplied like birthdays, interests, jobs and location. Advertisers supply data and the data points captured with users engagement on posts and pages and of course third party commercial (data) suppliers.

Today, third party data has been eliminated for audience targeting on Facebook to protect privacy. In addition, this year Facebook introduced CBO, (Campaign Budget Optimisation). CBO effectively manages the ad budget using AI to show the best ad, match the right product with the right audience and creative and show it to the right audience while avoiding audience overlap. These changes are significant for advertisers. Facebook pretty much has thousands of data points on users all over the internet thanks to it’s pixel tracking technology. Is this only new to Facebook? No. Google has employed optimisation methods for at least 10 years and we’d assume it’s safe to say most people are now familiar with cookies. Google is also on the leading edge of machine learning. So fundamentally these large social platforms are huge data sources with complex data profiles based on users interactions, whereby they now predict future behaviour and probably know more about each of us than probably we know about ourselves, whether we like it or not! 

So what does this all mean? Essentially machine learning and AI are changing audience targeting, determining who and why our ads are shown in a fundamental way. It works in basic terms by measuring the reaction, responses and engagement by people the ad is shown to to determine if the ad is relevant for the suggested audience. This is good and bad. When it works the results are great however on the downside, if the ad is not well received, it impacts delivery often in the first 48 hours thanks to signals received from the tracking pixel. Essentially the ad stops working. No amount of money you throw at it will help, it’s simply time to get more creative or do a better job at understanding how to match content with the right audience. 

Targeting is the key to a better ROI but it’s not singular. The creative and the product matched to the audience are also key. And don’t take our word for it. This example shows just how effective targeting can be:

Jesus Film Project (JFP) wanted to grow a database of new subscribers. With a new landing page, they were able to generate leads at 24 cents per lead. 

What’s more, these leads were a very close match to JFP’s target market. They were young (77% under 35 yrs old), 88% were from the US, and they were engaging with the content, as demonstrated by open rates over 50% and click through rates over 25%. 

All this came about because of intelligent targeting – the more specific you can get with your targeting, the lower your cost per lead becomes. 

Now we do know the Jesus Film was a huge project and it’d be hard to compare to considering they mapped 35 years of sub brand culture and mapped 9 audience personas. And let’s face it, religion gets attention. So don’t expect any marketing agency to be able to promise 24c leads with today’s ad costs rising. Nevertheless, it serves to show the effort they went to to understand the target audience served them well.

Despite the obvious benefits and abundant case study success stories, Social Media Examiner says that 62% of small businesses believe that Facebook ads don’t work for them.

Poor targeting is a big culprit. However to target well, you must know your avatar. Your ideal customer in other words. 

With the right targeting means you generate a better ROI for your campaigns. Without it, you’re just throwing money away on ads that don’t produce results.

Remember, not everyone can be your customer. 

With these tips, you’ll be able to work out who your audience is so that you can create much better, targeted campaigns.

Tip #1 – Start With Your Existing Customers/Fans

Use the information that your existing customers provide to target new customers.

You can see key demographical data, such as:

  • Where your customers live
  • Age ranges
  • Gender
  • Common interests

This is all the information that you can use to create a targeted campaign. Facebook offers a tool called Lookalike Audiences that allows you to target ads based on similar audiences to the data that you already have in your CRM.

Leverage it to get your ads in front of people who fit your customer profile but aren’t yet in your system.

Tip #2 – Understand the Differences Between Hot, Cold, and Warm

Not every lead you target falls under the same umbrella.

Some of your ads may target people who’ve engaged heavily with your brand already. Others may target people who haven’t even heard of you yet.

These are two completely different audiences and you need to treat them as such. Sending an ad that pushes for a sale to someone who doesn’t know your brand will result in rejection, for example.

That’s why it’s crucial to know the differences between hot, cold, and warm leads:


These guys already know your brand and may have bought from you already. These are the people that you’ll target with sales offers because they’re already at the bottom of your funnel.


This audience hasn’t even heard of you before. That means they’re going to need a little warming up before you can make any offers to them. Ads that target this audience need to focus on engagement and education.


You’ve already had a few conversations with these leads but they’re not ready to buy yet. At this point, you’re targeting this audience with information about your product’s benefits. You may also share some case studies and testimonials.

You need to target each of these lead types with a different campaign. Hitting them all with the same information at once results in leads falling out of your funnel.

Tip #3 – Leverage Google Analytics’ Conversion Reports

Google Analytics’ Conversion Reports highlight where your traffic comes from and allows you to pick out trends.

Click on Conversions, followed by Multi-Channel Funnels. Then click the Top Conversion Paths and select the Source Path option.

Finally, choose Landing Page URL Path as your Secondary Dimension.

You’ll get a report that shows where your website’s audience comes from and what path they take through your site. You can also alter the date range to get data from the last few months.

What you’re seeing here is a rundown of your target audience’s interests. You’ll see the websites that they visit before they come to yours. Plus, you’ll see the content that they check out once they’re on your website.

Compile this information into lists of related brands, interests, and groups. You can then use it to create saved audiences that you’ll use in your ad campaigns.

You’ve gone beyond targeting the basic interests you may have picked up from your CRM here. You’ve created more intensive targeting based on specific actions that visitors to your site take.

Targeting For Improved ROI

The key takeaway here is that throwing an ad out to everybody isn’t an effective way to market your business on Facebook or anywhere for that matter. Not everyone wants to hear from you or has potential to be your customer.

There are some great aspects you can dive into on platforms like Facebook that allow you to get super granula. You can tap into recent buying behavior, use your own customer buying data, get smart about life events such as birthdays and holidays. Creating custom audiences to exclude is also smart. Why sell to someone who just bought from you unless it makes perfect sense in a cross sell or upsell sense. Leverage the lookalike functionality, that means data of your own customers or page engages to create similar new audiences. You can get specific by location and age. The list goes on.

Truly understanding who your brand is reaching out to is going to be vital to lowering your ad spend as ad inventory gets more scarce. Know your avatar! You need to know where they hang out, what they are most likely to enjoy and where you can find them. More brands are using social media and messaging apps and hundreds of thousands come on board each month. So know the niche your ads belong in and your CTR and conversions will be reflected. 

Appropriate targeting leads to stronger returns on your campaigns, so invest the time on the front end.

And at Beyond Points we don’t just build the strategy, we consider ourselves experts at audience targeting. Over time we build a clearer picture, optimizing results and ensuring brands are delivering the right message at the right time to the right person. Need help? You’re welcome to schedule a strategy session with our team today.

Beyond Live chat – The 90 second Live Chat Rule to Beat Your Competition

Chat marketing is gaining momentum as the new era of marketing, and there’s a reason why. Online brands using Messenger and website chatbots are able to have many simultaneous conversations, providing faster & better service to their customers. The latest tech is helping brand reduce support costs while at the same time increasing store conversion. After all, the reason for having an online site is to enable a transaction to take place between the brand and their ideal customer.

Website chatbots are not new. In fact, you’ve probably interacted with live chat on a website without even realising its powered by a bot. However, the new era of tech is making it easier than ever for brands to deliver exceptional live chat experiences. Instant filtering to human sales agents together with customer re-engagement across multiple channels is now available inside a single chat ecosystem.

So, what’s the big deal and why should brands be paying close attention?

LIVE CHAT when done well converts and builds relationships. Every website store needs to get this right.

In this article, we’re going to discuss

  1. What is Live Chat?
  2. How does a live chat work?
  3. What are the benefits?
  4. Is live chat a real person?
  5. How to get results with Live chat

What is Live Chat?

Live chat is customer service software that provides the ability to respond to a customer when they visit your online store. Well executed live chat experiences leverage a chatbot to handle frequent questions and basic enquiries. It then instantly connects a human sales agent when the customer needs additional help. The combination of programmed and live conversations help move the customer towards the next action, increasing site conversion and customer satisfaction.

How does Live Chat Work?

Live chat software offered in a SaaS business model is by no means new. Since 2002, early live chat implementations were often associated with big brands where people expected only top-level service, such as global banks and insurance companies. Nowadays its available in dozens of languages and a common tool on eCommerce sites.

Traditionally, Live Chat has two separate interfaces, one for the customer and another for the sales agent. Customers typically experience it as a chat box widget at the bottom right corner of a website. The brand’s team members see a separate interface on a web portal or mobile app showing the active conversations and current chat thread.

The application traditionally allows pre-programmed, or ‘canned’ responses, allowing one-to-many conversations to take place at the same time. Unfortunately, customer’s experience of chat widgets can prove to be a letdown. Most of us have experienced the frankly woeful response “We’re sorry, nobody is available right now to assist you, BrandXYZ usually responds within 24 hours and we’ll be in touch as soon as we can.”

Worse they tell you to call them when they are open. Sigh!

The magic starts where well-trained staff can jump in as soon as the customer has a query. This is what’s changed with customer expectations and live chat tools.

What are the Benefits?

Image courtesy of Salesforce – The future of sales.
Image courtesy of Salesforce – The future of sales.

Today’s consumers expect instantaneous information thanks to the development of mobile. As frequently quoted by global ecommerce expert Ezra Firestone, mobile shoppers are growing at a massive rate, 69% of all online sales are made on mobile.

Brands should anticipate that mobile consumers shop on the move and brands therefore need to be responsive. People shop while they walk, commute, party, get fit, relax and work. Whether we like to admit it or not, as consumers we have short attention spans and seek instant gratification. We are also easily distracted from our online activities by Ads, app alerts and real-world interruptions. Studies show if a person meets any friction while visiting an online store, they are likely to leave and never return. Nobody has time to wait.

It is therefore critical for brand owners to provide a frictionless online experience, as well as tactful way to re-engage customers who have been lured away before being able to complete a transaction.

This is where Live chat kicks in, handling standard enquiries such as, stock queries, sizes, shipping, pricing and passing to a human where necessary. Whether connected to a bot or a human, if the customer can’t get the information they need in real-time, it is deemed a bad experience. Conversely when done well, live chat can significant increase store conversion.

When properly executed, live chat results in:

  • Improved customer satisfaction
  • Higher conversions on your online store
  • Word of mouth sales through referrals
  • Opportunity to collect valuable customer data to grow relationships
  • Opportunities to offer cross sells and upsells
  • A well-educated customer more likely to purchase

Is live chat a real person?

The question really to ask here is does the customer feel your LIVE CHAT response is serving their needs? A litmus test is when the customer naturally transcends to the obvious next point in the conversation without doubting who is on the other end. Whether it be an automated, pre-programmed bot message or a human, the engagement is remembered by the user as a good experience and naturally progresses to the next step.

However, it’s vital a real person is available for that moment when a customer has a query which cannot be answered instantly by the pre-planned conversation chatbot. This is when good training and product knowledge really makes a competitive difference too! When someone is well trained, they can close out the conversation and help instantly. Web stores are open 24/7, which means a brand expert should be available 24/7 to answer customer enquiries.

Having a real person available to chat closes the gap of physical and virtual shopping. Brands who offer an engaging experience are trusted, remembered and shared more by their customers. After all, people want to buy from real people too.

The evidence is clear consumers see chatbot as a way to get answers fast. Digital marketer, Neil Patel shared on stage at Conversations 2019 that Chat is responsible for 28% of his own sales.

So yes, if you’ve got live chat widget on your site a person needs to be available to respond.

How to get results with Live chat

Image courtesy of Salesforce – The future of sales.
Image courtesy of Salesforce – The future of sales.

Well executed chat marketing strategy, call it Live Chat, should begin with a chatbot to handle frequently asked questions (FAQs) and predictable enquiries. This enables instant service for the customer while at the same time mitigating ticket load on trivial enquiries.

When selling high-ticket items, the bot should be engaged to ask qualifying questions designed to funnel real potential customers directly to a human sales agent. Sales agents need to be trained to quickly understand the chat thread, seamlessly picking up from where the bot left off. Chatbots are now a key component of your sales force. Just like any sales person, language, tone and brand voice matter. Messenger offers a more personalised approach to continue the conversation. It’s worth noting the list below of key points to do and not to do to get optimal results from Live Chat.

In addition, to deliver great results in Live Chat you need a good platform. There are many widgets and SaaS products but by far our favourite tool for Live chat is ManyChat. ManyChat allows tighter integration as a CS tool, offering brands insights to deliver personalised service or offers. Customers will enjoy a seamless experience. It’s the ecosystem for chat, it’s more than Messenger Marketing. At Conversations 2019 one of the many updates was the iOS app is now available enabling live chat for iPhone users, coming soon to Android too. At Beyond Points, we’ve had great success using ManyChat live chat across our customer’s accounts to build brand trust and grow revenue.

The average response time by online chat is 90 seconds. Beat this and you’re ahead of your competition. Compare average response times on other channels below.

Customer service agents are assigned a chat with a tracking to ensure the query has been handled. In the latest updates, the service agent is now able to re-engage the customer into a bot flow wherever relevant. Bot-to-human interactions like this provide rapid, helpful service & build trust with the customer ahead of a potential purchase.

Do not be overlook the importance of properly implementing a well thought out live chat strategy. Alarmingly, Simplr recently conducted a study that shows 93% of brands have poorly implemented live chat. For the majority of brands, poorly implemented chat services are bleeding the brand in lost sales and may even be doing long term brand damage through poor service.

The Live Chat To Do’s list.

  1. Respond in 90 seconds or less.
  2. Send omni-channel push notifications to your live agent
  3. Allow site visitors to engage with a human
  4. Transition ‘service’ staff to sales agents and ensure they are well trained on your product or service
  5. Ensure coverage is 24/7, and your peak demand shopping times are well covered to not delay responsiveness
  6. Use smart responses to re-engage – people get distracted. Come back to the conversation and offer more value!
  7. Be the guide by providing alternative solutions if you can’t help with their particular need
  8. Be human! Engage like a real person 🙂

Live Chat What NOT to do.

  1. Don’t send an automated reply saying ‘sorry nobody is there right now to help, we’ll be back in 24 hours’
  2. Don’t make the customer repeat themselves between the bot and the live agent
  3. Don’t be impersonal
  4. Don’t make the customer wait while you deal with another customer at the same time
  5. Don’t keep the responses long between your chat – hence why this is LIVE chat.
  6. Don’t take longer than 5 minutes to transition to a human
  7. Don’t force people to email or ‘call the office during working hours’

Live chat is the cream of customer service and can be leveraged by every brand.

According to Forrester, data reveals site visitors leveraging Live Chat are 2.8x more likely to convert than those that don’t. Further, Intercom revealed that one reply makes visitors 50% more likely to convert, 2 replies makes them 150% more likely to convert, and 6 or more messages with a prospect or customer can increase conversion rate by 250%.

Incase that’s not convincing enough as to why every online store should pay attention, the latest global statistics show that 87% of smart phone users are using messaging apps, with 3 billion people predicted to be using messaging apps every day by 2022. Live chat enables your brand to service this growing user base 24/7, facilitating cost-effective Human to human (H2H) marketing.  Serviced well, Live chat will be a major differentiator for successful brands in 2020.

It’s time for your brand to beat the competition and become one of the 7% of online stores successfully implementing live chat to grow sales.  👉 Contact Beyond Points today if you would like help to implement a winning live chat strategy.

Beyond Points Gets Behind NSW Government to Support Small Business

Beyond Points officially partners with NSW Government to Support NSW Small Business Month 2019. Delighted to get involved and support business success and growth, Beyond Points will run a series of 3 information sessions throughout October. Ideally suited for business owners and brands seeking effective profitable strategies to grow online and leverage their Digital Future.

Beyond Points values NSW Government commitment to support small business through a range of programs, policies and initiatives. 

Together, we can:

  • Connect government, industry, the small business community and the public with the products, services and thought leadership they need to thrive
  • Connect small business owners in NSW to each other so they can tap into a support network and knowledge base to help them build stronger businesses
  • Highlight NSW as a small business friendly state, where it’s easier to start, grow and run a resilient small business

These discussions will take place in Sydney, NSW home to 765,000 small businesses, where businesses will learn how to build and secure an ecosystem to support growth and make sales.


The world of marketing is constantly changing, but right now we are in the early days of the biggest shift in digital marketing since email replaced print.  Buyer behaviour has shifted, and now more than ever your digital presence impacts not only your online but also your offline business.

Join us in October on a journey from understanding high-level strategic observations on how marketing has changed and the impact for businesses if they don’t evolve, to exploring the fastest growing and most effective channels for digital marketing leading into 2020. In each session, we explore this transition and how YOU can benefit it from many different angles, so there will be something new and interesting shared in each event!

You will leave with valuable insights on how easy it is to use more automation to your advantage. It’s easier than you will think! Leave with ideas for your entire business that will motivate and excite you to the possibilities that you otherwise are leaving on the floor.

Don’t put your future on hold, time spent in any of these Beyond Points Small Business Month sessions will return you implementable and actionable value that any small business should be doing to remain visible and competitive in today’s economy.

There are 3 event sessions to benefit any small business throughout October. These are listed below.

Sessions are easily reserved right below in Messenger or on Eventbrite.

Lessons learnt building business online from Zero to 7 Figures in 2 years. Fast track your success!

When: Wednesday 9th October 7am to 9am 
Secure Your Seat: $32.99  with a freshly brewed coffee on arrival.
Limited to 50 people only. 

Where Harbord Diggers – 88 Evans Street, Freshwater, NSW, Freshwater 2096

Fast Track Your Digital Marketing success – get insights from the  macro-changes in buyer behaviour to the fastest growing Marketing Channel in decades. 
If you’re considering third-party platforms to help grow your sales such as Amazon or need to demystify what’s working now online to attract and convert customers, you won’t want to miss this jam-packed session that could impact your bottom line.

We want you caffeinated and BUZZING, so entry includes a delicious Barista made coffee of your choice to start the morning off!

Limited to 50 people only.

Register Here on Messenger so you get the reminder and updates on your mobile in a message.

Book in Messenger Book On Eventbrite

How to Find Customers & Drive Growth in Your Business Using AI & Chatbots

Artificial Intelligence (AI) and Chatbots are no longer just for big business. Discover how small businesses are using automated conversations to beat the competition and build meaningful customer relationships to make more sales both online and offline. 

When: Thursday 17th October 12.30pm to 2.30pm
Where: Stanton Library, 234 Miller Street, North Sydney, 2060
Secure Your Seat: $29.99

Limited to 50 people only. 

Technology is so fast moving and hard to keep up with. What you need is the nuggets, not the noise. In a short few hours, you will understand how to leverage Online Automation to grow your loyal customers and grow sales.  Whether you’re just getting started out or making a transition from ‘bricks to clicks’, we’ll show you how to leverage Messenger Marketing using chatbots to build your business and exponentially grow your customer list.

A high energy session to rocket your business growth, we want you to arrive caffeinated and BUZZING, so entry includes a delicious Barista made coffee of your choice!

Limited to 50 people only.

Register Here on Messenger for convenient updates on your mobile in a simple message.

Book in Messenger Book On Eventbrite

Discover How to Leverage the Fastest Growing Marketing Channel Since Email


Breaking down the barriers between traditional business models and the digital Future. End the week understanding how consumers are buying right now, where to reach them and how do drive more sales online.

When: Friday 25th October 3-6pm Diggers

Secure Your Seat: $29.99  with a freshly brewed coffee on arrival.

Where Harbord Diggers – 88 Evans Street, Freshwater, NSW, Freshwater 2096 

Cut through the noise. Get real insights that will Fast Track Any Business. Learn Why Digital Marketing is just marketing – You’ll be staggered by the insights shared in a powerful few hours that illustrate macro-changes in buyer behaviour and discover the fastest growing Marketing Channel in decades.  Attending this session will empower you with take home strategies to give your business unique competitive edge utilising a ground floor opportunity together with unique insights learned building a 7-figure online business in just 2 years. 

Kick back with us and network with like-minded entrepreneurs and business owners from around the beaches. Your first drink is on us, it’d be un-Australian not to!
Limited to the first 50 people only. 

Register Here on Messenger so you get the reminder and updates on your mobile in a message.

Book in Messenger Don’t have Messenger? Reserve your seat here

Beyond Points is proud to support Australian Business in collaboration with NSW Government. We look forward to meeting you during October.